ÖTILLÖ Swimrun Utö

May 20, 2022

Coming May 21, 2022. One of the most prestigeous endurance races in the world. It’s the ÖTILLÖ Swimrun Utö. This is where it all began back in 2002 as a late night bet between friends on the island of Utö, an island in the southern part of the Stockholm archipelago almost 90 minutes from Stockholm, […]

Aurora Sky Station

February 21, 2019

See the light(s)! Ideal conditions for viewing the Northern Lights include dark skies and polar latitudes, so the Aurora Sky Station is the place to be. Especially from November through March, chances of viewing this amazing natural phenomenon are high. Located on Mount Nuolja, in Northern Sweden, you take a chair-lift ride through Abisko National Park, […]


October 17, 2017

Deliciously oaty! We’re sure you’ve heard of almond milk and soy milk, now here’s another “alternative milk” that just made it to the US market that we’d like to recommend…it’s Oatly. This yummy drink is oatmilk, yes, exactly what it sounds like, “milk” made from oats. Talk about unique! Originating out of Sweden, it’s gluten-free, nut-free, […]

Häckeberga Castle

September 5, 2017

Be the queen of your own castle…well, queen of at least a room for the night! Häckeberga Castle will have you thinking you stepped into a fairy tale as it’s picturesquely located on a small island in Lake Häckeberga, east of Malmö, Sweden, surrounded by a private nature reserve. The estate dates back to the 14th century, […]

ÖTILLÖ Swimrun Race

July 7, 2017

Coming September 4, 2017. Swim, run…then repeat for a total of 52 transitions! It’s the ÖTILLÖ Swimrun Race held in the Stockholm archipelago. This race started the Swimrun movement, a multiple-stage competition in which racers run and swim over a cross-country race course that involves many transitions between the swim and run stages of the race. ÖTILLÖ (Swedish for island […]


June 14, 2017

Soooo cool and all year round! You may recall the ICEHOTEL in Sweden that is a unique lodging experience created fresh every winter. Well, those clever folks have now created the new ICEHOTEL 365, a permanent structure carved out of ice, snow, and “snice” – a mixture of snow and ice made of water from […]

Stockholm Pass

August 3, 2016

The best way to see one of the most beautiful cities in the world! The Stockholm Pass gives you access to over 60 top attractions, museums and tours in the capital city of Sweden. The city is spread over 14 islands, so why not take a boat tour of the area. Or make your way […]

Ice Ultra

November 13, 2015

Coming February 13, 2016. As if an ultra race is not challenging enough, how about adding arctic conditions to the mix? It’s the Ice Ultra held in Arctic Sweden. This is a self-sufficient race through 230 km of snow fields, ice forests, mountains, and frozen lakes in temperatures as cold as -30°C. Starting at the […]

Hövding Bicycle Helmet

August 23, 2013

An airbag bike helmet. Yes, no need to mess up your hair, just slip this scarf-like product around your neck, zip it up, and turn it on. This novel Swedish invention has sensors that are able to detect (based on extensive data and an algorithm) when an accident is occurring and the airbags are deployed […]

Treehotel, Sweden

August 22, 2013

Sleeping in the trees? The Treehotel, in northern Sweden, offers a one-of-a-kind experience with their unique “treerooms”. There’s the Mirrorcube, a 4 metre cube suspended in the air via an aluminum frame attached to a tree trunk. On the outside, the walls are reflective but treated with a special coating so birds don’t fly into […]

Icehotel in Jukkasjärvi, Sweden

February 14, 2013

You know you want to. You may have already heard of the hotel made from ice every winter, and yes it really does exist. When you spend the night at the Icehotel in Jukkasjärvi, Sweden, you sleep in a thermal sleeping bag on a bed built by ice blocks over a mattress topped with reindeer […]