As they say, “get up and GOW”! The GOW Smart Sports Bra + Fitmitter is a brand new high tech training system. The sports bra has heart rate sensors sewn into the fabric which then send this data to the Fitmitter, which in turn transmits the data via Bluetooth wireless technology to your GOW Trainer app on your smart phone. The app tracks your activity type, duration, distance, pace, and calories burned. A bonus is their online training center that’s like having your own personal trainer helping you analyze your workout performance and plan your next steps. Smart workout gear!