Feel cool and go harder. That’s the tagline for Mission Athletecare’s EnduraCool line of fantastic products. They have a cooling towel, arm sleeves, skull cap, helmet liner, and something they call, Multi-cool (a product that can be worn 12 different ways). Soak the product in water, wring out the excess, then, here’s the fun part, snap it to activate the special patented cooling performance fabric. It will stay cool for hours, it’s reusable, and machine washable.