Liquid gold for your hair and skin! That’s the Argan Oil from our friends at PURA D’OR. If you’re not familiar with argan oil, it is a naturally occurring plant oil derived from the kernels of the fruit of the argan tree and is rich in nourishing ingredients like antioxidants, vitamin D and E, and essential fatty acids. Sourced from Morocco, this 100% pure, organic argan oil is cold pressed and unrefined without any chemical additives. This wonder product can be used on your damp or dry hair to nourish and moisturize it or act as a heat protectant when using heat styling products. When applied directly to your scalp, it helps prevent dandruff and soothes itchiness. Some studies have even shown that it promotes hair growth by stimulating the scalp and strengthening hair follicles to provide the right environment for hair to grow. Massage it into dry skin for deep hydration and to improve your skin’s elasticity and reduce fine lines and wrinkles. PURA D’OR Argan Oil is a multipurpose solution for your hair and skincare needs.