Are you an animal lover? Then you’ll absolutely love Beauty Without Cruelty (BWC), the UK company that started the “cruelty free cosmetics” movement. Their noble principles include no animal testing and completely vegan formulations. Plus, all their products are free of parabens, synthetic fragrances, and sulfates. BWC has a complete line of personal care and cosmetics goodies, and we were lucky enough to test their Waterproof Mascara. The hourglass-shaped brush coats all your lashes, adding volume, color, and curl to even the thinnest of lashes. Top it off with its waterproof properties (read: it will last through those intense, sweaty workouts!), and you have a winning mascara for all your TrailblazerGirl pursuits. Look good and feel good about what you’re using with BWC Waterproof Mascara!